EXAMPLE: Account Director


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EXAMPLE: Account Director

14/07/2017

The Lowdown

  • Responsible for client accounts within the agency, and the client-agency relationship
  • Ensuring the profitability and growth of client accounts
  • Supporting the Account Planner in writing creative briefs and directing the strategic development of creative work

Is this role right for me?

To do this role you will need to:

  • lead and inspire your team, clients, and other external partners
  • be commercially and creatively minded
  • negotiate effectively
  • have the confidence to take charge when necessary
  • delegate tasks effectively
  • evaluate creative work and offer constructive feedback
  • be knowledgeable and passionate about the client’s business, and how advertising can contribute to it’s success

What does an Account Director do?

The Account Director leads a client account (or set of accounts) within an advertising agency, ensuring they are profitable and growing. They take responsibility for the delivery of quality creative work that meets the client’s needs and addresses their business problems. An Account Director manages their own team, and relies on their ability to lead and inspire others inside and outside the agency. Some will regularly be involved with pitches for new business, approaching these with both a creative and commercial mindset.

This position can also known as a “Board Account Director” or “Business Director”, depending on the agency.


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390 Princesway North
Team Valley Trading Estate, Gateshead,
Tyne and Wear NE11 0TU
United Kingdom

T +44 (0)191 420 3000
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E sales@petards.com

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